7-Eleven

7-Eleven spot created at Scholar. Responsible for Design.

Created entirely in quarantine from start to finish, 7-Eleven’s latest campaign finds the viewer floating through a dreamlike space, triumphantly leading to our heroically featured items across multiple crafted films.
Lighting, architecture and stripes all work in unison as we pass shelves filled with monochromatic products in a forward driving momentum, revealing the most coveted of refreshments in all their high-def, slow motion, 7-Eleven glory.

A full case study can be found here.

Initial Pitch Design Frame:

Credits

Production Company: Scholar
Director: William Campbell
Managing Director: Christina Roldan
Executive Producer/Line Producer: Nic Barnes
Head of Production: Ryan McLaughlin

Production Company: The Garage
Producer: Halie Graham
DP: Steve Giralt
Production Designer: Patrick Muller
Food Stylist: Brett Kurzweil

Design & Animation Company: Scholar
Creative Director: William Campbell
Managing Director: Christina Roldan
Executive Producer/Line Producer: Nic Barnes
Head of Production: Ryan McLaughlin
Senior Producer: Amy Fahl
Production Coordinator: Tommy Petroskey
Designers: Joon Lee, Nathan Leung, Brandon Smith, Marc Smith, Mike Tello, Javier Tomassi
3D Animator: Matt Berenty
3D Generalist: Nathan Leung
Flame Artists: John Budion, Carmen Maxcy, Susanne Scharping
Storyboards: Mark Yates

Editorial: Scholar
Editor: Jason Webb

Telecine: The Mill LA
Colorist: Matt Osborne
Producer: Blake Rice

Music Company: Music and Strategy
Voice Over Talent: Matt Giroveanu
Audio: Rob Fielack, Plush

Client: 7-Eleven
Agency: 360i